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Tuesday, September 14, 2010

How Long Will This Last?

        I have a passion for photography... I've been in love with it for so long. Within the last couple years, I decided it's what I wanted to do with my life. Luckily, I found a job at a retail studio and worked there for about 2 years. I was recently laid off from there... So, I figured I would be fine with making money by myself. At first, I was just busy enough to make more money than what I was making the last few months at the studio, without even really giving it any effort. Honestly, I thought that once I started giving it more time that business would be booming. Wow, was I wrong!?        I have went from having decent business to absolutely nothing! Here's what pisses me off, photographers that are taking shitty photos seem to be having one session after another! I also have a couple friends that are great photographers who seem to be paying their bills too... but here I am, running great deals (not really making a profit) and putting myself out there to get shit on. I have so many people contacting me and then we'll message back and forth a few times.... then they drop off the face of the Earth. I'm so fucking sick of this. What in the hell am I doing wrong? By no means am I saying that I'm a perfect photographer (there's still a lot that I need to learn), but I'm good at what I do and I connect to people. There are so many people that comment on my work, yet when it comes down to it, I'm not making shit!
       I'm not going to lie, this makes me want to give up so bad! I love what I do and I really want to make a living at this. I keep trying to have patience, but I'm sick of my tires being stuck in the mud! Am I not determined enough? I'm going to try posting on my websites. People just don't realize that not just anyone can be a photographer. It also irritates me when people expect it for free. It's completely different if I offer to do it for free.... but, when someone contacts me and tells me they want a family session and I tell them it's going to cost $150+, apparently they don't understand what all goes into that. For all of you that are unaware, let me explain a little bit:

Simply put, you're not just paying for the actual photograph, you're paying for time and expertise. First, let's look at the actual time involved. If you don't read this entire page, at least read this first part.

For a two hour portrait session:
- one hour of travel to and from the session
- two hours of shooting
- 30 minutes of setup, preparation, talking to the client etc.
- 30 minutes to load the photos onto a computer (2 - 4 Gb of data)
- 30 minutes to back up the files on an external drive
- 3 - 4 hours of Photoshop time including cropping, contrast, color, sharpening, saving a copy for print and a copy for the internet and backing up the edited photographs
- 2 - 3 hours to talk to the client, answer questions, receive their order and payment, order their prints, receive and verify prints, package prints, schedule shipment and drop package off at Fed Ex.
- For local customers, we also print a set of all of their photos, and meet them at our studio to review the photos and place their order. Meeting and travel time averages 2 hours.
You can see how one two hour session easily turns into more than ten hours of work from start to finish. So when you see a Photographer charging a $200 session fee for a two hour photo shoot, you are not paying them $100 / hour.

For an eight hour wedding:
- I won't bore you with the details, but an eight hour wedding typically amounts to at least two to three full 40 hour work weeks worth of time. Again, if they are charging you $4,000 for an eight hour wedding, you are not paying them $500 / hour.

Now for the expertise!

Shooting professional photography is a skill, acquired through years of experience. Even though a quality camera now costs under $2,000 taking professional portraits involves much more than a nice camera.

Most Professional Photographers take years to go from buying their first decent camera to making money with their photography. In addition to learning how to use the camera itself, there is a mountain of other equipment involved, as well as numerous software programs used to edit and print photographs, run a website etc.

And let's not forget that you actually have to have people skills, be able to communicate, make people comfortable in front of the camera - and posing people to make them look their best in a photograph is a skill all by itself.

Think of it this way - the next time you pay $X to get your hair done, a pair of scissors only costs $1.50. But you gladly pay a lot more to hire a Professional.

What about the cheap studios at the mall?

Please don't compare us to the chain store studios. But if you must, consider all of the time and work that we put into our photographs, compared to what they do. Good luck getting a two hour photo shoot at a chain store. Not to mention they won't come to the beach! And of course, look at our work compared to theirs. You get what you pay for.

The truth is, most of the mall and chain store studios lose money. In fact, in 2007 Wal-Mart closed 500 of their portrait studios because of the financial drain they were putting on the company. What the chain stores bet on is that you'll come in for some quick and cheap photos, and while you're there, you'll also spend $200 on other things. They don't have to make money, they are just there to get you in the door. So, next time you book with a professional photographer, keep all of this in mind. 

       I guess I'm just highly frustrated and I'm tired of waiting on my break. I could probably write a novel off of just this one irritation, but at least it feels a little better to vent for a minute. Alright, I think I'm done.... for now.

Oh... I lost 3 pounds this weekend.

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